HighLevel is an agency-focused CRM and marketing platform that combines lead management, workflows, websites and funnels, communications, scheduling, reputation tools, payments, AI and client account management.
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Pricing and plans
| Plan | Monthly | Primary distinction |
|---|---|---|
| Starter | $97 | 3 sub-accounts |
| Unlimited | $297 | Unlimited sub-accounts |
| Agency Pro | $497 | SaaS Mode and advanced agency capabilities |
Pricing figures are based on HighLevel’s current public pricing as verified October 1, 2026. Always confirm current pricing before purchase.
HighLevel for agency SaaS
Agency Pro adds SaaS Mode, automated sub-account creation, supported markup rebilling and advanced API capabilities. If your business model includes reselling software, start with the SaaS cluster rather than a generic feature list.
HighLevel comparisons
HighLevel vs HubSpot
Agency-centered workflows versus a broader customer-platform ecosystem.
Read guide →HighLevel vs ClickFunnels
Agency CRM and automation versus a funnel-led selling platform.
Read guide →HighLevel vs ActiveCampaign
Broader agency stack versus automation/email-led tooling.
Read guide →HighLevel vs Vendasta
Two different approaches to agency resale and white-label software.
Read guide →